Beyond The Ball (BTB) is a community football project founded in 2022 that focuses on using sport as a tool for personal and social development. The initiative centres around three key values — Play, Belong, Inspire — encouraging young people to connect, grow, and look beyond the game itself.

The logo I designed for BTB captures this mission through a dynamic and inclusive visual identity. The silhouette of a player diving for the ball represents dedication and aspiration, while the bold BTB lettering grounds the design with strength and clarity. The circular shape reflects unity and community, and the rainbow accent ring symbolises diversity and belonging — showing that BTB is a space where everyone is welcome.

Overall, the design blends movement and structure to reflect both the energy of football and the deeper purpose behind the project. It communicates BTB’s belief that the impact of sport goes far beyond the pitch.